Marketing Opérationnel PDF

25 octobre 2019

Chapitre 1 – La politique de produit
Section 1: qu’est ce qu’un produit?
Section 2: les différentes dimensions d’un produit
Section 3: les politiques de design et de packaging
Section 4: les services associés au produit
Section 5: la politique de marque
Section 6: la politique de gamme
Section 7: le cycle de vie des produits
Section 8: les produits numériques

Marketing Opérationnel PDF

Chapitre 2 – La politique de prix
Section 1: les fondamentaux de la politique de prix: structure des coûts et élasticité de la demande
Section 2: la politique de prix au service de la politique marketing

Ouvrez la page suivante pour Télécharger PDF!
ici

window['__wavt'] = 'AOuZoY5mxK1ot3889ebL2g5qdiC8-e7wWw:1635104172832';_WidgetManager._Init('//www.blogger.com/rearrange?blogID\x3d8583308450664681098','//www.m2economie.com/2019/10/marketing-operationnel-pdf.html','8583308450664681098'); _WidgetManager._SetDataContext([{'name': 'blog', 'data': {'blogId': '8583308450664681098', 'title': 'Economie utile WEB', 'url': 'https://www.m2economie.com/2019/10/marketing-operationnel-pdf.html', 'canonicalUrl': 'https://www.m2economie.com/2019/10/marketing-operationnel-pdf.html', 'homepageUrl': 'https://www.m2economie.com/', 'searchUrl': 'https://www.m2economie.com/search', 'canonicalHomepageUrl': 'https://www.m2economie.com/', 'blogspotFaviconUrl': 'https://www.m2economie.com/favicon.ico', 'bloggerUrl': 'https://www.blogger.com', 'hasCustomDomain': true, 'httpsEnabled': true, 'enabledCommentProfileImages': true, 'gPlusViewType': 'FILTERED_POSTMOD', 'adultContent': false, 'analyticsAccountNumber': '', 'encoding': 'UTF-8', 'locale': 'fr', 'localeUnderscoreDelimited': 'fr', 'languageDirection': 'ltr', 'isPrivate': false, 'isMobile': false, 'isMobileRequest': false, 'mobileClass': '', 'isPrivateBlog': false, 'isDynamicViewsAvailable': true, 'feedLinks': '\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Economie utile WEB - Atom\x22 href\x3d\x22https://www.m2economie.com/feeds/posts/default\x22 /\x3e\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/rss+xml\x22 title\x3d\x22Economie utile WEB - RSS\x22 href\x3d\x22https://www.m2economie.com/feeds/posts/default?alt\x3drss\x22 /\x3e\n\x3clink rel\x3d\x22service.post\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Economie utile WEB - Atom\x22 href\x3d\x22https://www.blogger.com/feeds/8583308450664681098/posts/default\x22 /\x3e\n\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Economie utile WEB - Atom\x22 href\x3d\x22https://www.m2economie.com/feeds/5788926650574698255/comments/default\x22 /\x3e\n', 'meTag': '', 'adsenseHostId': 'ca-host-pub-1556223355139109', 'adsenseHasAds': false, 'adsenseAutoAds': false, 'view': '', 'dynamicViewsCommentsSrc': '//www.blogblog.com/dynamicviews/4224c15c4e7c9321/js/comments.js', 'dynamicViewsScriptSrc': '//www.blogblog.com/dynamicviews/ce49c797cbb390ee', 'plusOneApiSrc': 'https://apis.google.com/js/plusone.js', 'disableGComments': true, 'sharing': {'platforms': [{'name': 'Obtenir le lien', 'key': 'link', 'shareMessage': 'Obtenir le lien', 'target': ''}, {'name': 'Facebook', 'key': 'facebook', 'shareMessage': 'Partager sur Facebook', 'target': 'facebook'}, {'name': 'BlogThis!', 'key': 'blogThis', 'shareMessage': 'BlogThis!', 'target': 'blog'}, {'name': 'Twitter', 'key': 'twitter', 'shareMessage': 'Partager sur Twitter', 'target': 'twitter'}, {'name': 'Pinterest', 'key': 'pinterest', 'shareMessage': 'Partager sur Pinterest', 'target': 'pinterest'}, {'name': 'E-mail', 'key': 'email', 'shareMessage': 'E-mail', 'target': 'email'}], 'disableGooglePlus': true, 'googlePlusShareButtonWidth': 0, 'googlePlusBootstrap': '\x3cscript type\x3d\x22text/javascript\x22\x3ewindow.___gcfg \x3d {\x27lang\x27: \x27fr\x27};\x3c/script\x3e'}, 'hasCustomJumpLinkMessage': false, 'jumpLinkMessage': 'Lire la suite', 'pageType': 'item', 'postId': '5788926650574698255', 'postImageThumbnailUrl': 'https://1.bp.blogspot.com/-_krbMVrXyzk/XbNPMJHbm7I/AAAAAAAACDY/aMgrzSfDIKMjyZEKj41wrG48RVW_VOTcgCLcBGAsYHQ/s72-c/MARKETING-OPERATIONEL.jpg', 'postImageUrl': 'https://1.bp.blogspot.com/-_krbMVrXyzk/XbNPMJHbm7I/AAAAAAAACDY/aMgrzSfDIKMjyZEKj41wrG48RVW_VOTcgCLcBGAsYHQ/s1600/MARKETING-OPERATIONEL.jpg', 'pageName': 'Marketing Op\xe9rationnel PDF', 'pageTitle': 'Economie utile WEB: Marketing Op\xe9rationnel PDF', 'metaDescription': ''}}, {'name': 'features', 'data': {'sharing_get_link_dialog': 'true', 'sharing_native': 'false'}}, {'name': 'messages', 'data': {'edit': 'Modifier', 'linkCopiedToClipboard': 'Lien copi\xe9 dans le presse-papiers\xa0!', 'ok': 'OK', 'postLink': 'Publier le lien'}}, {'name': 'template', 'data': {'name': 'custom', 'localizedName': 'Personnaliser', 'isResponsive': true, 'isAlternateRendering': false, 'isCustom': true}}, {'name': 'view', 'data': {'classic': {'name': 'classic', 'url': '?view\x3dclassic'}, 'flipcard': {'name': 'flipcard', 'url': '?view\x3dflipcard'}, 'magazine': {'name': 'magazine', 'url': '?view\x3dmagazine'}, 'mosaic': {'name': 'mosaic', 'url': '?view\x3dmosaic'}, 'sidebar': {'name': 'sidebar', 'url': '?view\x3dsidebar'}, 'snapshot': {'name': 'snapshot', 'url': '?view\x3dsnapshot'}, 'timeslide': {'name': 'timeslide', 'url': '?view\x3dtimeslide'}, 'isMobile': false, 'title': 'Marketing Op\xe9rationnel PDF', 'description': 'Bienvenue Sur le Monde du savoir une Grande Biblioth\xe8que des livres \x26 ebooks Gratuits .', 'featuredImage': 'https://1.bp.blogspot.com/-_krbMVrXyzk/XbNPMJHbm7I/AAAAAAAACDY/aMgrzSfDIKMjyZEKj41wrG48RVW_VOTcgCLcBGAsYHQ/s1600/MARKETING-OPERATIONEL.jpg', 'url': 'https://www.m2economie.com/2019/10/marketing-operationnel-pdf.html', 'type': 'item', 'isSingleItem': true, 'isMultipleItems': false, 'isError': false, 'isPage': false, 'isPost': true, 'isHomepage': false, 'isArchive': false, 'isLabelSearch': false, 'postId': 5788926650574698255}}, {'name': 'widgets', 'data': [{'title': 'BlogArchive', 'type': 'BlogArchive', 'sectionId': 'Tempnec', 'id': 'BlogArchive400'}, {'title': 'BlogLabels', 'type': 'Label', 'sectionId': 'Tempnec', 'id': 'Label400'}, {'title': 'BlogAuthors', 'type': 'Profile', 'sectionId': 'Tempnec', 'id': 'Profile400'}, {'title': '\u0643\u0648\u062f \u0627\u0644\u062a\u0641\u0639\u064a\u0644', 'type': 'HTML', 'sectionId': 'Tempnec', 'id': 'HTML400'}, {'title': '\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0642\u0627\u0644\u0628', 'type': 'LinkList', 'sectionId': 'Tempnec', 'id': 'LinkList400'}, {'title': 'R\xe9seaux sociaux', 'type': 'LinkList', 'sectionId': 'top-bar', 'id': 'LinkList301'}, {'title': '\u0627\u0644\u0635\u0641\u062d\u0627\u062a', 'type': 'PageList', 'sectionId': 'top-bar', 'id': 'PageList301'}, {'title': '\u0645\u0631\u0628\u0639 \u0627\u0644\u0628\u062d\u062b', 'type': 'HTML', 'sectionId': 'top-bar', 'id': 'HTML301'}, {'title': 'Economie utile WEB (en-t\xeate)', 'type': 'Header', 'sectionId': 'head-sec', 'id': 'Header1'}, {'title': '\u0625\u0639\u0644\u0627\u0646 \u0633\u0637\u062d \u0627\u0644\u0645\u0643\u062a\u0628', 'type': 'HTML', 'sectionId': 'head-sec', 'id': 'HTML302'}, {'title': '\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0647\u0627\u062a\u0641', 'type': 'HTML', 'sectionId': 'head-sec', 'id': 'HTML307'}, {'title': '\u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629', 'type': 'LinkList', 'sectionId': 'menu-bar', 'id': 'LinkList302'}, {'title': 'Actualit\xe9s', 'type': 'HTML', 'sectionId': 'section300', 'id': 'HTML305'}, {'title': 'Slider Principal', 'type': 'HTML', 'sectionId': 'section301', 'id': 'HTML306'}, {'title': '\u0625\u0639\u0644\u0627\u0646 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u0633\u0645\u064a\u0627\u062a \u0648\u0627\u0644\u0623\u0631\u0634\u064a\u0641 \u0648\u0627\u0644\u0628\u062d\u062b', 'type': 'HTML', 'sectionId': 'RecentPosts', 'id': 'HTML505'}, {'title': 'Articles du blog', 'type': 'Blog', 'sectionId': 'RecentPosts', 'id': 'Blog1', 'posts': [{'id': '5788926650574698255', 'title': 'Marketing Op\xe9rationnel PDF', 'featuredImage': 'https://1.bp.blogspot.com/-_krbMVrXyzk/XbNPMJHbm7I/AAAAAAAACDY/aMgrzSfDIKMjyZEKj41wrG48RVW_VOTcgCLcBGAsYHQ/s1600/MARKETING-OPERATIONEL.jpg', 'showInlineAds': false}], 'headerByline': {'regionName': 'header1', 'items': [{'name': 'share', 'label': ''}, {'name': 'author', 'label': '\u0628\u0648\u0627\u0633\u0637\u0629'}, {'name': 'timestamp', 'label': ''}]}, 'footerBylines': [{'regionName': 'footer1', 'items': [{'name': 'comments', 'label': 'comments'}, {'name': 'icons', 'label': ''}]}, {'regionName': 'footer2', 'items': [{'name': 'labels', 'label': ''}]}], 'allBylineItems': [{'name': 'share', 'label': ''}, {'name': 'author', 'label': '\u0628\u0648\u0627\u0633\u0637\u0629'}, {'name': 'timestamp', 'label': ''}, {'name': 'comments', 'label': 'comments'}, {'name': 'icons', 'label': ''}, {'name': 'labels', 'label': ''}]}, {'title': '\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0627\u062a\u0635\u0627\u0644', 'type': 'ContactForm', 'sectionId': 'RecentPosts', 'id': 'ContactForm93'}, {'title': 'Default', 'type': 'LinkList', 'sectionId': 'Auth-Sec', 'id': 'LinkList500'}, {'title': 'R\xe9seaux sociaux[SOC]', 'type': 'LinkList', 'sectionId': 'sidebar-section', 'id': 'LinkList2'}, {'title': 'Articles divers', 'type': 'HTML', 'sectionId': 'sidebar-section', 'id': 'HTML501'}, {'title': 'Articles populaires', 'type': 'PopularPosts', 'sectionId': 'sidebar-section', 'id': 'PopularPosts1', 'posts': [{'title': 'livre comptabilit\xe9 analytique d\x26#39;exploitation BRAHIM AOUID PDF', 'id': 4744962821755857216}, {'title': 'Prendre la parole en public PDF ', 'id': 1944826511308844809}, {'title': 'livre contr\xf4le de gestion en poche PDF', 'id': 7376446815986085775}, {'title': 'Analyse du risque de cr\xe9dit PDF', 'id': 300239935150550026}, {'title': 'livre 100 mots de la philosophie PDF', 'id': 7935272904027620876}, {'title': 'Formation GRATUITE Pour Excel - Word - PowerPoint', 'id': 2717939786322011554}, {'title': 'Gestion de projet vers la m\xe9thode agile', 'id': 1648990805933643059}, {'title': 'Gestion de tr\xe9sorerie PDF', 'id': 8811602103880748320}]}, {'title': 'TAGS', 'type': 'Label', 'sectionId': 'footer-top-section', 'id': 'Label503'}, {'title': '\u062d\u0642\u0648\u0642 \u0627\u0644\u0645\u062f\u0648\u0646\u0629', 'type': 'HTML', 'sectionId': 'footer-cop-section', 'id': 'HTML303'}, {'title': '\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a', 'type': 'LinkList', 'sectionId': 'footer-cop-section', 'id': 'LinkList304'}, {'title': '\u0623\u062f\u0627\u0629 \u0627\u0644\u062a\u0631\u062c\u0645\u0629', 'type': 'HTML', 'sectionId': 'footer-cop-section', 'id': 'HTML304'}]}]); _WidgetManager._RegisterWidget('_BlogArchiveView', new _WidgetInfo('BlogArchive400', 'Tempnec', document.getElementById('BlogArchive400'), {'languageDirection': 'ltr', 'loadingMessage': 'Chargement\x26hellip;'}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LabelView', new _WidgetInfo('Label400', 'Tempnec', document.getElementById('Label400'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_ProfileView', new _WidgetInfo('Profile400', 'Tempnec', document.getElementById('Profile400'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML400', 'Tempnec', document.getElementById('HTML400'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList400', 'Tempnec', document.getElementById('LinkList400'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList301', 'top-bar', document.getElementById('LinkList301'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_PageListView', new _WidgetInfo('PageList301', 'top-bar', document.getElementById('PageList301'), {'title': '\u0627\u0644\u0635\u0641\u062d\u0627\u062a', 'links': [{'isCurrentPage': false, 'href': 'https://www.m2economie.com/p/nous-contacter-pour-toute-question.html', 'id': '3982862083555027106', 'title': 'Contact'}, {'isCurrentPage': false, 'href': 'https://www.m2economie.com/p/politique-de-confidentialite-date-de.html', 'id': '8709784403993120988', 'title': 'Politique de Confidentialit\xe9'}], 'mobile': false}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML301', 'top-bar', document.getElementById('HTML301'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HeaderView', new _WidgetInfo('Header1', 'head-sec', document.getElementById('Header1'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML302', 'head-sec', document.getElementById('HTML302'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML307', 'head-sec', document.getElementById('HTML307'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList302', 'menu-bar', document.getElementById('LinkList302'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML305', 'section300', document.getElementById('HTML305'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML306', 'section301', document.getElementById('HTML306'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML505', 'RecentPosts', document.getElementById('HTML505'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_BlogView', new _WidgetInfo('Blog1', 'RecentPosts', document.getElementById('Blog1'), {'cmtInteractionsEnabled': false, 'lightboxEnabled': true, 'lightboxModuleUrl': 'https://www.blogger.com/static/v1/jsbin/1102935074-lbx__fr.js', 'lightboxCssUrl': 'https://www.blogger.com/static/v1/v-css/4076883957-lightbox_bundle.css'}, 'displayModeFull')); _WidgetManager._RegisterWidget('_ContactFormView', new _WidgetInfo('ContactForm93', 'RecentPosts', document.getElementById('ContactForm93'), {'contactFormMessageSendingMsg': 'Envoi en cours...', 'contactFormMessageSentMsg': 'Votre message a \xe9t\xe9 envoy\xe9.', 'contactFormMessageNotSentMsg': 'Impossible d\x27envoyer le message. Veuillez r\xe9essayer ult\xe9rieurement.', 'contactFormInvalidEmailMsg': 'Veuillez indiquer une adresse e-mail valide.', 'contactFormEmptyMessageMsg': 'Le champ de message doit \xeatre renseign\xe9.', 'title': '\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0627\u062a\u0635\u0627\u0644', 'blogId': '8583308450664681098', 'contactFormNameMsg': 'Nom', 'contactFormEmailMsg': 'E-mail', 'contactFormMessageMsg': 'Message', 'contactFormSendMsg': 'Envoyer', 'submitUrl': 'https://www.blogger.com/contact-form.do'}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList500', 'Auth-Sec', document.getElementById('LinkList500'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList2', 'sidebar-section', document.getElementById('LinkList2'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML501', 'sidebar-section', document.getElementById('HTML501'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_PopularPostsView', new _WidgetInfo('PopularPosts1', 'sidebar-section', document.getElementById('PopularPosts1'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LabelView', new _WidgetInfo('Label503', 'footer-top-section', document.getElementById('Label503'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML303', 'footer-cop-section', document.getElementById('HTML303'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList304', 'footer-cop-section', document.getElementById('LinkList304'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML304', 'footer-cop-section', document.getElementById('HTML304'), {}, 'displayModeFull'));