Marketing Opérationnel PDF

25 octobre 2019

Chapitre 1 – La politique de produit
Section 1: qu’est ce qu’un produit?
Section 2: les différentes dimensions d’un produit
Section 3: les politiques de design et de packaging
Section 4: les services associés au produit
Section 5: la politique de marque
Section 6: la politique de gamme
Section 7: le cycle de vie des produits
Section 8: les produits numériques

Marketing Opérationnel PDF

Chapitre 2 – La politique de prix
Section 1: les fondamentaux de la politique de prix: structure des coûts et élasticité de la demande
Section 2: la politique de prix au service de la politique marketing

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