11 Cas de Stratégie d'études de cas d'entreprises avec corrigés détaillés

10 octobre 2019

La Caisse d’Epargne, Ethiquable, AB Inbev, Orchestra, Ramsay, La Ruche qui dit oui… Cet ouvrage permet de plonger très concrètement au coeur de la stratégie de 11 entreprises de tailles et de secteurs d’activité variés.

Chaque cas propose de manière claire et structurée :

une fiche pédagogique avec la problématique, la synthèse du cas, les objectifs d’apprentissage ainsi que les outils mobilisés ;
un énoncé fournissant les données importantes sur l’entreprise et sur son environnement ;
une série de questions aidant à structurer la réponse ;
un corrigé détaillé exposant la méthodologie d’analyse et proposant des recommandations stratégiques.
ici

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