11 Cas de Stratégie d'études de cas d'entreprises avec corrigés détaillés

10 octobre 2019

La Caisse d’Epargne, Ethiquable, AB Inbev, Orchestra, Ramsay, La Ruche qui dit oui… Cet ouvrage permet de plonger très concrètement au coeur de la stratégie de 11 entreprises de tailles et de secteurs d’activité variés.

Chaque cas propose de manière claire et structurée :

une fiche pédagogique avec la problématique, la synthèse du cas, les objectifs d’apprentissage ainsi que les outils mobilisés ;
un énoncé fournissant les données importantes sur l’entreprise et sur son environnement ;
une série de questions aidant à structurer la réponse ;
un corrigé détaillé exposant la méthodologie d’analyse et proposant des recommandations stratégiques.
ici

window['__wavt'] = 'AOuZoY7vy2zRf9YRZduO-YQAD1IUzrBeBw:1653463433171';_WidgetManager._Init('//www.blogger.com/rearrange?blogID\x3d8583308450664681098','//www.m2economie.com/2019/10/11-cas-de-strategie-d-de-cas-d-avec.html','8583308450664681098'); _WidgetManager._SetDataContext([{'name': 'blog', 'data': {'blogId': '8583308450664681098', 'title': 'Economie utile WEB', 'url': 'https://www.m2economie.com/2019/10/11-cas-de-strategie-d-de-cas-d-avec.html', 'canonicalUrl': 'https://www.m2economie.com/2019/10/11-cas-de-strategie-d-de-cas-d-avec.html', 'homepageUrl': 'https://www.m2economie.com/', 'searchUrl': 'https://www.m2economie.com/search', 'canonicalHomepageUrl': 'https://www.m2economie.com/', 'blogspotFaviconUrl': 'https://www.m2economie.com/favicon.ico', 'bloggerUrl': 'https://www.blogger.com', 'hasCustomDomain': true, 'httpsEnabled': true, 'enabledCommentProfileImages': true, 'gPlusViewType': 'FILTERED_POSTMOD', 'adultContent': false, 'analyticsAccountNumber': '', 'encoding': 'UTF-8', 'locale': 'fr', 'localeUnderscoreDelimited': 'fr', 'languageDirection': 'ltr', 'isPrivate': false, 'isMobile': false, 'isMobileRequest': false, 'mobileClass': '', 'isPrivateBlog': false, 'isDynamicViewsAvailable': true, 'feedLinks': '\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Economie utile WEB - Atom\x22 href\x3d\x22https://www.m2economie.com/feeds/posts/default\x22 /\x3e\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/rss+xml\x22 title\x3d\x22Economie utile WEB - RSS\x22 href\x3d\x22https://www.m2economie.com/feeds/posts/default?alt\x3drss\x22 /\x3e\n\x3clink rel\x3d\x22service.post\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Economie utile WEB - Atom\x22 href\x3d\x22https://www.blogger.com/feeds/8583308450664681098/posts/default\x22 /\x3e\n\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Economie utile WEB - Atom\x22 href\x3d\x22https://www.m2economie.com/feeds/6323663312358688499/comments/default\x22 /\x3e\n', 'meTag': '', 'adsenseHostId': 'ca-host-pub-1556223355139109', 'adsenseHasAds': false, 'adsenseAutoAds': false, 'boqCommentIframeForm': true, 'loginRedirectParam': '', 'view': '', 'dynamicViewsCommentsSrc': '//www.blogblog.com/dynamicviews/4224c15c4e7c9321/js/comments.js', 'dynamicViewsScriptSrc': '//www.blogblog.com/dynamicviews/66de7dc97784acda', 'plusOneApiSrc': 'https://apis.google.com/js/plusone.js', 'disableGComments': true, 'sharing': {'platforms': [{'name': 'Obtenir le lien', 'key': 'link', 'shareMessage': 'Obtenir le lien', 'target': ''}, {'name': 'Facebook', 'key': 'facebook', 'shareMessage': 'Partager sur Facebook', 'target': 'facebook'}, {'name': 'BlogThis!', 'key': 'blogThis', 'shareMessage': 'BlogThis!', 'target': 'blog'}, {'name': 'Twitter', 'key': 'twitter', 'shareMessage': 'Partager sur Twitter', 'target': 'twitter'}, {'name': 'Pinterest', 'key': 'pinterest', 'shareMessage': 'Partager sur Pinterest', 'target': 'pinterest'}, {'name': 'E-mail', 'key': 'email', 'shareMessage': 'E-mail', 'target': 'email'}], 'disableGooglePlus': true, 'googlePlusShareButtonWidth': 0, 'googlePlusBootstrap': '\x3cscript type\x3d\x22text/javascript\x22\x3ewindow.___gcfg \x3d {\x27lang\x27: \x27fr\x27};\x3c/script\x3e'}, 'hasCustomJumpLinkMessage': false, 'jumpLinkMessage': 'Lire la suite', 'pageType': 'item', 'postId': '6323663312358688499', 'postImageThumbnailUrl': 'https://1.bp.blogspot.com/-pPuOb7ZILQk/XZ8GZq1P-dI/AAAAAAAAB_Q/UQvigQRIZyYBj_tyo-dsfpVR59-G-DQawCLcBGAsYHQ/s72-c/11-CAS-STRATEGIQUE.jpg', 'postImageUrl': 'https://1.bp.blogspot.com/-pPuOb7ZILQk/XZ8GZq1P-dI/AAAAAAAAB_Q/UQvigQRIZyYBj_tyo-dsfpVR59-G-DQawCLcBGAsYHQ/s1600/11-CAS-STRATEGIQUE.jpg', 'pageName': '11 Cas de Strat\xe9gie d\x26#39;\xe9tudes de cas d\x26#39;entreprises avec corrig\xe9s d\xe9taill\xe9s ', 'pageTitle': 'Economie utile WEB: 11 Cas de Strat\xe9gie d\x26#39;\xe9tudes de cas d\x26#39;entreprises avec corrig\xe9s d\xe9taill\xe9s ', 'metaDescription': ''}}, {'name': 'features', 'data': {'sharing_get_link_dialog': 'true', 'sharing_native': 'false'}}, {'name': 'messages', 'data': {'edit': 'Modifier', 'linkCopiedToClipboard': 'Lien copi\xe9 dans le presse-papiers\xa0!', 'ok': 'OK', 'postLink': 'Publier le lien'}}, {'name': 'template', 'data': {'name': 'custom', 'localizedName': 'Personnaliser', 'isResponsive': true, 'isAlternateRendering': false, 'isCustom': true}}, {'name': 'view', 'data': {'classic': {'name': 'classic', 'url': '?view\x3dclassic'}, 'flipcard': {'name': 'flipcard', 'url': '?view\x3dflipcard'}, 'magazine': {'name': 'magazine', 'url': '?view\x3dmagazine'}, 'mosaic': {'name': 'mosaic', 'url': '?view\x3dmosaic'}, 'sidebar': {'name': 'sidebar', 'url': '?view\x3dsidebar'}, 'snapshot': {'name': 'snapshot', 'url': '?view\x3dsnapshot'}, 'timeslide': {'name': 'timeslide', 'url': '?view\x3dtimeslide'}, 'isMobile': false, 'title': '11 Cas de Strat\xe9gie d\x26#39;\xe9tudes de cas d\x26#39;entreprises avec corrig\xe9s d\xe9taill\xe9s ', 'description': 'Bienvenue Sur le Monde du savoir une Grande Biblioth\xe8que des livres \x26 ebooks Gratuits .', 'featuredImage': 'https://1.bp.blogspot.com/-pPuOb7ZILQk/XZ8GZq1P-dI/AAAAAAAAB_Q/UQvigQRIZyYBj_tyo-dsfpVR59-G-DQawCLcBGAsYHQ/s1600/11-CAS-STRATEGIQUE.jpg', 'url': 'https://www.m2economie.com/2019/10/11-cas-de-strategie-d-de-cas-d-avec.html', 'type': 'item', 'isSingleItem': true, 'isMultipleItems': false, 'isError': false, 'isPage': false, 'isPost': true, 'isHomepage': false, 'isArchive': false, 'isLabelSearch': false, 'postId': 6323663312358688499}}, {'name': 'widgets', 'data': [{'title': 'BlogArchive', 'type': 'BlogArchive', 'sectionId': 'Tempnec', 'id': 'BlogArchive400'}, {'title': 'BlogLabels', 'type': 'Label', 'sectionId': 'Tempnec', 'id': 'Label400'}, {'title': 'BlogAuthors', 'type': 'Profile', 'sectionId': 'Tempnec', 'id': 'Profile400'}, {'title': '\u0643\u0648\u062f \u0627\u0644\u062a\u0641\u0639\u064a\u0644', 'type': 'HTML', 'sectionId': 'Tempnec', 'id': 'HTML400'}, {'title': '\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0642\u0627\u0644\u0628', 'type': 'LinkList', 'sectionId': 'Tempnec', 'id': 'LinkList400'}, {'title': 'R\xe9seaux sociaux', 'type': 'LinkList', 'sectionId': 'top-bar', 'id': 'LinkList301'}, {'title': '\u0627\u0644\u0635\u0641\u062d\u0627\u062a', 'type': 'PageList', 'sectionId': 'top-bar', 'id': 'PageList301'}, {'title': '\u0645\u0631\u0628\u0639 \u0627\u0644\u0628\u062d\u062b', 'type': 'HTML', 'sectionId': 'top-bar', 'id': 'HTML301'}, {'title': 'Economie utile WEB (en-t\xeate)', 'type': 'Header', 'sectionId': 'head-sec', 'id': 'Header1'}, {'title': '\u0625\u0639\u0644\u0627\u0646 \u0633\u0637\u062d \u0627\u0644\u0645\u0643\u062a\u0628', 'type': 'HTML', 'sectionId': 'head-sec', 'id': 'HTML302'}, {'title': '\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0647\u0627\u062a\u0641', 'type': 'HTML', 'sectionId': 'head-sec', 'id': 'HTML307'}, {'title': '\u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629', 'type': 'LinkList', 'sectionId': 'menu-bar', 'id': 'LinkList302'}, {'title': 'Actualit\xe9s', 'type': 'HTML', 'sectionId': 'section300', 'id': 'HTML305'}, {'title': 'Slider Principal', 'type': 'HTML', 'sectionId': 'section301', 'id': 'HTML306'}, {'title': '\u0625\u0639\u0644\u0627\u0646 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u0633\u0645\u064a\u0627\u062a \u0648\u0627\u0644\u0623\u0631\u0634\u064a\u0641 \u0648\u0627\u0644\u0628\u062d\u062b', 'type': 'HTML', 'sectionId': 'RecentPosts', 'id': 'HTML505'}, {'title': 'Articles du blog', 'type': 'Blog', 'sectionId': 'RecentPosts', 'id': 'Blog1', 'posts': [{'id': '6323663312358688499', 'title': '11 Cas de Strat\xe9gie d\x26#39;\xe9tudes de cas d\x26#39;entreprises avec corrig\xe9s d\xe9taill\xe9s ', 'featuredImage': 'https://1.bp.blogspot.com/-pPuOb7ZILQk/XZ8GZq1P-dI/AAAAAAAAB_Q/UQvigQRIZyYBj_tyo-dsfpVR59-G-DQawCLcBGAsYHQ/s1600/11-CAS-STRATEGIQUE.jpg', 'showInlineAds': false}], 'headerByline': {'regionName': 'header1', 'items': [{'name': 'share', 'label': ''}, {'name': 'author', 'label': '\u0628\u0648\u0627\u0633\u0637\u0629'}, {'name': 'timestamp', 'label': ''}]}, 'footerBylines': [{'regionName': 'footer1', 'items': [{'name': 'comments', 'label': 'comments'}, {'name': 'icons', 'label': ''}]}, {'regionName': 'footer2', 'items': [{'name': 'labels', 'label': ''}]}], 'allBylineItems': [{'name': 'share', 'label': ''}, {'name': 'author', 'label': '\u0628\u0648\u0627\u0633\u0637\u0629'}, {'name': 'timestamp', 'label': ''}, {'name': 'comments', 'label': 'comments'}, {'name': 'icons', 'label': ''}, {'name': 'labels', 'label': ''}]}, {'title': '\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0627\u062a\u0635\u0627\u0644', 'type': 'ContactForm', 'sectionId': 'RecentPosts', 'id': 'ContactForm93'}, {'title': 'Default', 'type': 'LinkList', 'sectionId': 'Auth-Sec', 'id': 'LinkList500'}, {'title': 'R\xe9seaux sociaux[SOC]', 'type': 'LinkList', 'sectionId': 'sidebar-section', 'id': 'LinkList2'}, {'title': 'Articles divers', 'type': 'HTML', 'sectionId': 'sidebar-section', 'id': 'HTML501'}, {'title': 'Articles populaires', 'type': 'PopularPosts', 'sectionId': 'sidebar-section', 'id': 'PopularPosts1', 'posts': [{'title': 'livre comptabilit\xe9 analytique d\x26#39;exploitation BRAHIM AOUID PDF', 'id': 4744962821755857216}, {'title': 'livre contr\xf4le de gestion en poche PDF', 'id': 7376446815986085775}, {'title': 'livre 100 mots de la philosophie PDF', 'id': 7935272904027620876}, {'title': 'Formation GRATUITE Pour Excel - Word - PowerPoint', 'id': 2717939786322011554}, {'title': 'Gestion de projet vers la m\xe9thode agile', 'id': 1648990805933643059}, {'title': 'Le must de d\xe9veloppement', 'id': 5749736490807986886}, {'title': 'Pratique l\x26#39;audit \xe0 valeur ajout\xe9e', 'id': 3896084380119922152}, {'title': 'La PNL - Une m\xe9thode de psychologie appliqu\xe9e pour s\x26#39;exprimer avec authenticit\xe9 et communiquer autrement', 'id': 459611697674233554}]}, {'title': 'TAGS', 'type': 'Label', 'sectionId': 'footer-top-section', 'id': 'Label503'}, {'title': '\u062d\u0642\u0648\u0642 \u0627\u0644\u0645\u062f\u0648\u0646\u0629', 'type': 'HTML', 'sectionId': 'footer-cop-section', 'id': 'HTML303'}, {'title': '\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a', 'type': 'LinkList', 'sectionId': 'footer-cop-section', 'id': 'LinkList304'}, {'title': '\u0623\u062f\u0627\u0629 \u0627\u0644\u062a\u0631\u062c\u0645\u0629', 'type': 'HTML', 'sectionId': 'footer-cop-section', 'id': 'HTML304'}]}]); _WidgetManager._RegisterWidget('_BlogArchiveView', new _WidgetInfo('BlogArchive400', 'Tempnec', document.getElementById('BlogArchive400'), {'languageDirection': 'ltr', 'loadingMessage': 'Chargement\x26hellip;'}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LabelView', new _WidgetInfo('Label400', 'Tempnec', document.getElementById('Label400'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_ProfileView', new _WidgetInfo('Profile400', 'Tempnec', document.getElementById('Profile400'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML400', 'Tempnec', document.getElementById('HTML400'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList400', 'Tempnec', document.getElementById('LinkList400'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList301', 'top-bar', document.getElementById('LinkList301'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_PageListView', new _WidgetInfo('PageList301', 'top-bar', document.getElementById('PageList301'), {'title': '\u0627\u0644\u0635\u0641\u062d\u0627\u062a', 'links': [{'isCurrentPage': false, 'href': 'https://www.m2economie.com/p/nous-contacter-pour-toute-question.html', 'id': '3982862083555027106', 'title': 'Contact'}, {'isCurrentPage': false, 'href': 'https://www.m2economie.com/p/politique-de-confidentialite-date-de.html', 'id': '8709784403993120988', 'title': 'Politique de Confidentialit\xe9'}], 'mobile': false}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML301', 'top-bar', document.getElementById('HTML301'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HeaderView', new _WidgetInfo('Header1', 'head-sec', document.getElementById('Header1'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML302', 'head-sec', document.getElementById('HTML302'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML307', 'head-sec', document.getElementById('HTML307'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList302', 'menu-bar', document.getElementById('LinkList302'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML305', 'section300', document.getElementById('HTML305'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML306', 'section301', document.getElementById('HTML306'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML505', 'RecentPosts', document.getElementById('HTML505'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_BlogView', new _WidgetInfo('Blog1', 'RecentPosts', document.getElementById('Blog1'), {'cmtInteractionsEnabled': false, 'lightboxEnabled': true, 'lightboxModuleUrl': 'https://www.blogger.com/static/v1/jsbin/2790493801-lbx__fr.js', 'lightboxCssUrl': 'https://www.blogger.com/static/v1/v-css/3523451998-lightbox_bundle.css'}, 'displayModeFull')); _WidgetManager._RegisterWidget('_ContactFormView', new _WidgetInfo('ContactForm93', 'RecentPosts', document.getElementById('ContactForm93'), {'contactFormMessageSendingMsg': 'Envoi en cours...', 'contactFormMessageSentMsg': 'Votre message a \xe9t\xe9 envoy\xe9.', 'contactFormMessageNotSentMsg': 'Impossible d\x27envoyer le message. Veuillez r\xe9essayer ult\xe9rieurement.', 'contactFormInvalidEmailMsg': 'Veuillez indiquer une adresse e-mail valide.', 'contactFormEmptyMessageMsg': 'Le champ de message doit \xeatre renseign\xe9.', 'title': '\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0627\u062a\u0635\u0627\u0644', 'blogId': '8583308450664681098', 'contactFormNameMsg': 'Nom', 'contactFormEmailMsg': 'E-mail', 'contactFormMessageMsg': 'Message', 'contactFormSendMsg': 'Envoyer', 'submitUrl': 'https://www.blogger.com/contact-form.do'}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList500', 'Auth-Sec', document.getElementById('LinkList500'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList2', 'sidebar-section', document.getElementById('LinkList2'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML501', 'sidebar-section', document.getElementById('HTML501'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_PopularPostsView', new _WidgetInfo('PopularPosts1', 'sidebar-section', document.getElementById('PopularPosts1'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LabelView', new _WidgetInfo('Label503', 'footer-top-section', document.getElementById('Label503'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML303', 'footer-cop-section', document.getElementById('HTML303'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList304', 'footer-cop-section', document.getElementById('LinkList304'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML304', 'footer-cop-section', document.getElementById('HTML304'), {}, 'displayModeFull'));